Every Contigo product is engineered with your on-the-go lifestyle in mind, because it’s our lifestyle too. We commute a long way to work via bus or train (or both), have active households, and like our morning coffee piping hot and our post-workout water icy cold. We get it. We also track your questions, comments, and suggestions and then we actually apply them. After hours of designing, discussing, making coffee, engineering, tinkering and testing, we get our products to exactly where we want them. In your hands.
After a product hits the shelves we ask ourselves, “How can we make this better?” And then we start it all over again. As our pal Aristotle told us, “You are what you repeatedly do. Excellence, then, is not an act, but a habit.” Here’s what we do every day.
In 2006 we founded YETI® Coolers with a simple mission: build the cooler we'd use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse we knew we'd put it through out in the field and on the water. One that simply wouldn't break. We decided early on that product innovation would come from necessity and firsthand experience — not from market research and data analysis. And we'd never sacrifice quality for a few extra bucks. Because having your cooler's lid cave in when using it as a casting platform should never be part of anyone's fishing trip.